For this phase we have moved forward with our organization and designs for our collection catalog.

For our moodboard we were drawn to clean simple very type heavy designs that were similar to our initial layout concepts. We decided to move forward with that.
Along with our simple clean pages we wanted to add a bit of humor to the topic of phobias so our writing style was adjusted to be more witty. We came up with the name Fear Itself to hint at the irrationality of fear.

Our initial logo type and section header ideas.