Exercise 04 - Reading Responses - kpfromme

Kayla Pfrommer
GIC
Exercise 04 - Reading Responses

Reading 05 - Subculture
This article mainly just gave a definition and some background on the word “subculture.” A subculture is a smaller group of people in a culture that have similarities which connect them together. These similarities can include the kind of music they listen to, the clothes they wear, and more. I found it interesting that when the article explained all the different types of subcultures, most of them were countercultures. It seems that most subcultures, atleast in the article, are bound together by some kind of revolting or rebeling force. Some subcultures like this that were mentioned include punk, Dada, goth, and more.

Reading 06 - Audience Theory
The article about audience theory was interesting because it is what we do in a lot of our core graphic design classes. Basically, audience theory is all about having a target audience that you are trying to address to. We are using this concept in our current GIC project by making up 3 personas and a collector who would in theory create this collection. By imagining the type of people who would be interested in our collection, we can better understand which way we need to communicate our idea so that it appeals to that person.

Reading 07 - Persona (marketing)
This reading was more in depth about the previous reading. It mentioned market strategies such as surveys which is something that Kate and I used in our current collections project. Surveys are a good way to generalize information about people so it can be sorted. The article also explained a bit more about being aware of the user and how to communicate with the user realistically. For example, a cook book written for simple recipes for the houseowner would be wrtten much differently than a cook book for professional chefs. It is good to be aware of the audience/user so you design for that particular person/group.